Bilangan 22:2

22:2 Balak son of Zippor saw all that the Israelites had done to the Amorites.

Bilangan 22:4

22:4 So the Moabites said to the elders of Midian, “Now this mass of people ¹  will lick up everything around us, as the bull devours the grass of the field. Now Balak son of Zippor was king of the Moabites at this time.

[22:4]  ¹ tn The word is simply “company,” but in the context he must mean a vast company – a horde of people.